It's not enough for a brand to just have a great product anymore. In this online era, customers want to interact with a brand, they want to connect with it. A brand needs to demonstrate it understands its customer. Effective projects on the digital channel can develop customers into personal stakeholders.
As someone who is an avid consumer of the web in all its forms, as well as a developer of online brand identities, I know what it is to love a brand and how to foster that connection.
Technology without ideas is boring, ugly and unengaging. An idea without technology is impractical and unactionable. But ideas connected to technology? That's what the web is all about.
I am a creative and lateral thinker, as well as being technically proficient. I have an imagination I can implement.
Everything a brand communicates contributes to its brand message. Each video, word, image or aesthetic choice. Content created without careful attention can miscommunicate. Effective content is built on a foundation of brand strategy.
I create content by starting with raw creative energy: ideas, words, copy & sketch designs. Then I hone all this through a careful stricture of information architecture, user experience design, and usability testing. This process ensures content that retains its creative spark while communicating its message.
Using: Jquery, Html5, CSS3
The Winter People website was designed to communicate the band's musical aesthetic: a nostalgia for the past, expressed in modern terms.
Using: Jquery, Html5, CSS3
Blue Ribbon Design is the site through which I handle all freelance design & development work.
I focused upon clarity of structure, and a friendly, simple and direct brand message with clear calls to action.
I currently work freelance through my own company: Blue Ribbon Design.
Freelancing has enabled me to stretch my "connectionist" wings at a high level. Daily I employ my full skill set as a conceptual thinker, strategist, information architect, designer and developer.
Not only have I grown as a practicioner in each of these areas, but I've seen how the cooperation and cross-polination of these fields can merge to create quality work.
I understand the web because I love it. I'm a passionate follower of its trends and movements, not only from a design & development standpoint, but also from a structural and informational one.
I am both a skilled interaction designer & code developer. That means I can produce content that is a pleasure to use and looks great.
My philosophy as both a designer and a developer is simplicity, efficiency and semantics.
HTML & CSS
PHP & MySQL
Paint / Pencil
Built on a strategic foundation of information architecture and user experience, I produce creative and engaging content that effectively communicates brand strategy.
Interactive, written, visual, aural or conceptual.
Use Cases & Metrics
Working freelance I oversee the entire life-cycle of client projects: meetings, concept, information architecture, content strategy, user experience, design and development.
At The Furnace I worked on large-scale projects and was exposed to the corporate scale design and development business.
Working for Universal Favourite was an education in best practices for design and development. I learned how to visually communicate a brand message with optimal clarity, engagement and aesthetic appeal, while being schooled in how to optimise the semantic structure of HTML & improve search engine rankings.
Cyrius Media inducted me into professional level web design and development. I polished my HTML/CSS knowledge and got to extend and deepen my PHP experience. I also learned how to manage customer expectations, deliver to deadlines and collaborate in a team.
I write & record with Winter People. We've toured the country and received high rotation on national radio like Triple JJJ.
This year we recorded an album with Tim Whitten (Augie March, The Panics) and mixed by Peter Katis (The National, Interpol, Sigur Ros).Wishingbone
I sketch and paint in oils. I created The Looking Glass as the online repository for these visual arts.
I'm an avid particpant in the online world and I've been blogging for almost 10 years. My online home for web logging is called Riversend, where I document my creative journey.
I consider language to be my strongest skill and I'm currently editing my third novel. As someone who strives for perfection in all his work, I've found writing novels the greatest challenge of all.
When not designing, developing, creating, strategising, blogging, playing, singing, composing, painting or sketching I'm also just a friendly ordinary person who loves the ocean, socialising, staying fit, the odd night on the town, and films of every stripe.